Employees need fresh, cold water. But they don’t like drinking water from the tap. Which is why you see so many big plastic jugs littering workplaces and landfills. Instead, Optimum takes tap water and super-filters it hot or cold, fresh on site. Plus, the ice is amazing. They just needed some marketing and advertising help.
Their solution is brilliant technology, but they needed something simple. During one of our famous “brand workshops,” we discovered their core brand personality or archetype. And that one insight led to new brand positioning, a simpler logo, softer voice, cooler colors, friendlier graphics, and great results.
We don’t believe in conjuring great ideas and leaving clients to fend for themselves. We operationalize everything—identity, websites, emails, one-sheets, vehicle livery – allowing our clients to focus on generating revenue.
We didn’t just update their brand identity. We helped improve company culture. New brand swagger means big sales. Big growth. And happy clients.
Content Strategy & Production
Website Design & Development