It's You Time – National Awareness Campaign

9Round Kickbox Fitness

More Than a Theory

9Round is a kickbox fitness franchise with 750+ locations around the world. But even with the large footprint, overall brand awareness was stagnant. 

To expand on hyperlocal advertising and marketing efforts, 9Round engaged On Ideas to launch its first-ever national awareness campaign with the goal of increasing the number of free trial workouts booked across the US and Canada.

Put the message everywhere

We leveraged a combination of traditional and digital advertising, marketing, landing pages and social influencers to introduce 9Round to millions of people in North America. Channels included:

  • Banner ads on popular websites
  • Organic content and paid advertising in their Instagram and Facebook feeds
  • Pre-roll video ads on websites and social media
  • Blog and social posts from fitness bloggers and influencers they follow
  • Remarketing was used to enhance the campaigns and convert interested people into free workouts. Remarketing also ran by itself at the end of the campaign, capturing a large number of total conversions

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Headers for email and landing page

Promoted content on social

Promoted content on social

Conversion-optimized landing page

9Round is all about taking action and getting started. Once our audience was motivated to act, we gave them a clear and easy pathway to find their local 9Round and take advantage of a free high-powered, 30-minute workout.

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Bring in the influencers

To build social momentum and maximize 9Round’s exposure on social, we tapped fitness influencers who believed in the 9Round philosophy and saw its results. Together, we shared the story of empowerment that is the 9Round workout.

Results

The campaign ran for 12 weeks, with each element launched in a strategic and sequential order. We continually optimized the campaign to maximize its performance based on real-time feedback from our target audience.

The results were as compelling and powerful as a 9Round workout.

  • 4,261 incremental new members in 4 months
  • 598% ROI
  • 27% Conversion rate for display ads
  • 31% Conversion rate for social ads
  • 88% increase in engagement rate of cross-posted influencer content

 

Our work

  • Brand refresh
  • Photo shoot
  • Landing page
  • Website modifications
  • Influencer marketing
  • Media buying and planning – B2C
  • Analytics implementation